IGTV, or Instagram TV, is an exciting new way to share content with your followers on Instagram. It’s an interactive platform that allows you to create longer-form videos, similar to YouTube. In 2022, Instagram will be rolling out several new updates to make posting IGTV content easier and more engaging.
What Is IGTV?
IGTV is a feature within the Instagram app that allows users to upload longer-form videos. Instead of being limited to 15-second videos, users can upload videos up to 20 minutes in length. IGTV videos can be accessed through the Instagram app, or through the standalone IGTV app. IGTV is a great way for businesses to create more engaging content for their followers, and to reach a wider audience.
How to Post IGTV on Instagram in 2022
Posting IGTV content on your Instagram account is easy. All you need to do is open the Instagram app, select the ‘IGTV’ option from the menu, and then select ‘Create’. From here, you can select the video you want to upload, and then add a title, description, and tags. Once you’ve uploaded the video, you can select the ‘Publish’ button to share it with your followers.
Tips for Creating Engaging IGTV Content in 2022
Creating engaging IGTV content can be challenging, especially if you’re new to the platform. Here are some tips to help you create engaging IGTV content in 2022:
- Keep it short and sweet – One of the best ways to create engaging IGTV content is to keep it short and sweet. Since people’s attention spans are short, you should aim for videos that are no longer than 5 minutes in length. This will help keep people engaged, and will make it easier for them to digest your content.
- Include subtitles – Subtitles are a great way to make your videos more accessible. They can also help to break up the content and make it easier to follow. Subtitles can be added in the ‘Settings’ tab of the IGTV app.
- Use hashtags – Hashtags are a great way to reach a wider audience. When creating your IGTV content, make sure to include relevant hashtags in the title, description, and tags fields. This will help to ensure that your videos are seen by more people.
- Engage with your viewers – Engaging with your viewers is key to creating successful IGTV content. Make sure to reply to comments, and ask questions to encourage conversation.
How to Promote Your IGTV Content in 2022
Promoting your IGTV content is key to driving views and engagement. Here are some tips for promoting your IGTV content in 2022:
- Share on other social media platforms – Cross-promoting your IGTV content on other social media platforms is a great way to reach a wider audience. Post links to your IGTV videos on Twitter, Facebook, and other social media platforms.
- Collaborate with other accounts – Collaborating with other accounts is a great way to get more views and engagement. Reach out to other Instagram accounts and ask them to feature your videos.
- Create a teaser – Creating a teaser video is a great way to generate interest and excitement for your IGTV content. Post a short teaser video with a link to the full video.
- Run ads – Running ads is a great way to get more views and engagement. Instagram allows you to target specific audiences, so you can ensure that your ads are seen by the right people.
Conclusion
Posting and promoting IGTV content on Instagram can be a great way to engage with your followers and reach a wider audience. By following the tips in this article, you can ensure that your IGTV content is seen and enjoyed by more people in 2022.