If you’re looking to make the most of your business’s Facebook presence, creating a Business Manager account is a must. It allows you to easily manage your company’s Facebook page, ad campaigns, and more. Plus, it’s free to set up and use. In this article, we’ll explain how to create a Facebook Business Manager account and the features it provides.
Steps to Create a Facebook Business Manager Account
Creating a Business Manager account is relatively simple. Here’s how to do it:
1. Go to the Business Manager page. You can find it here: business.facebook.com.
2. Click the “Create Account” button. This will take you to the sign-up page.
3. Enter your business name and your business email address. You’ll also need to enter a password.
4. Click “Create Account.” You’ll then be taken to the Business Manager dashboard.
Features of a Facebook Business Manager Account
Once you’ve created your Business Manager account, you’ll be able to access a variety of features. Here are some of the most useful ones:
1. Page Management: With a Business Manager account, you can easily manage all of your company’s Facebook pages. You can post updates, view insights, and more.
2. Ad Management: You can easily manage your company’s ad campaigns. You can view performance data, edit budgets, and more.
3. Insights & Analytics: You can view detailed insights and analytics about your company’s Facebook presence. This includes data such as page views and post engagement.
4. User Management: You can add users to your Business Manager account and give them access to certain features. This is useful if you have multiple people managing your company’s pages and ads.
Benefits of a Facebook Business Manager Account
Creating a Business Manager account offers a number of benefits to businesses. Here are some of the most notable ones:
1. Centralized Management: With a Business Manager account, you can easily manage all of your company’s Facebook pages and ad campaigns in one place. This makes it much easier to keep track of everything.
2. Enhanced Security: By creating a Business Manager account, you can give different users access to different features. This ensures that only the people you trust have access to sensitive information.
3. Detailed Insights: With a Business Manager account, you can view detailed insights and analytics about your company’s presence on Facebook. This can help you optimize your campaigns and get better results.
How to Add Users to a Business Manager Account
If you have multiple people managing your company’s Facebook pages and ad campaigns, you can add them to your Business Manager account. Here’s how to do it:
1. Log into your Business Manager account.
2. Click the “Users” tab at the top of the page.
3. Click “Add New User.”
4. Enter the user’s name and email address. You can also assign them a role and give them access to certain features.
5. Click “Add User.” The user will then receive an email with instructions on how to access the account.
Conclusion
Creating a Facebook Business Manager account is a great way to manage your company’s presence on the platform. It offers a variety of features, such as page management, ad management, user management, and more. Plus, it’s free to set up and use. If you’re looking to make the most of your business’s Facebook presence, creating a Business Manager account is a must.